Freelance SEO Consultant Derby
SEO that is designed to grow your business, not just traffic
15 years of hands on SEO experience applied directly to your website. No agency middlemen. No junior account managers. Just senior SEO work, delivered by the person you hire.
I’m Lewis Adcock, a freelance SEO consultant based in Derby. Since 2010 I’ve helped businesses across the UK – from local Derbyshire businesses to international ecommerce brands – grow their organic traffic, leads and revenue. I specialise in ecommerce, Shopify and technical SEO and I work directly with business owners, marketing managers and dev teams.
Commercial Focus
Strategies that drive revenue, not just traffic
Transparency
Clear communication and realistic goals.
Analytical
Data-led decisions and insights, not guesswork.
Long Term Partnerships
Sustainable growth through long term strategy and partnerships
About Lewis Adcock
I’ve been providing professional SEO services since 2014 and practising SEO since 2010. In that time, I’ve worked with everything from small Derby businesses looking to dominate the local area, to international ecommerce brands shipping globally.
I’ve worked agency side, in-house and independently as an SEO consultant, so I’ve seen every side of the industry.
I’m based in Derby and work with clients across the East Midlands and the wider UK. Most of my work is remote, but I’m always happy to meet in person.
Derby based SEO consultancy services that drive results
I offer a range of SEO services tailored to businesses at different stages. Whether you need a one-off audit to understand where you stand, or ongoing support to grow your organic traffic month on month, I can help.
Some of the SEO services I offer
Technical SEO & Analysis
On-Page & Content
Link Building
Ecommerce & Shopify SEO
Local SEO
SEO Migrations
How SEO consultancy works
I keep things straightforward. There are no long-term contracts, no account managers between us, and no jargon-filled reports designed to impress rather than inform.
Every engagement starts with a conversation about your business, your goals and your budget. If I don’t think SEO is the right investment for you right now, I’ll say so.
Discovery call
A free 30 minute call to understand your business, your goals and whether SEO is the right channel for you. If it isn’t, I’ll tell you.
Audit & strategy
A thorough technical and commercial audit of your site, plus a prioritised roadmap. You see exactly what I plan to do, in what order and why.
Implementation
I do the work or guide your team through it. Either way, you stay in the loop with weekly updates and a clear backlog.
Reporting & iteration
Monthly reports covering keyword rankings, organic traffic, technical health and the commercial impact of the work. If something isn’t working, I’ll tell you and we’ll adjust.
Recent clients I've
worked for.
From startups
to international brands.
“We have worked with Lewis for a few years. We first worked with Lewis to remove Google manual penalties from three of our websites. We had hired an Indian SEO company to do work for us, but instead of helping us it only hurt us. Lewis successfully removed these penalties first try and there was extensive documentation to back up the reconsideration request. To continue, Lewis created a clear plan to help recover which has been working successfully thus far. We have also used Google Shopping and other marketplaces as well as implementing remarketing during our high season to advertise our products which has resulted in a great ROI.”
AJM Services Inc
“All we can say is THANK YOU! We were recommended from a friend to use Lewis on our website and can not praise him enough. Extremely efficient and friendly and super fast making changes for us even on out of office times.”
John B.
Online Retail Manager
SEO Musings.
- Posted by Lewis
Best Shopify SEO Apps – What’s Worth Using in 2026
An honest review of the best Shopify SEO apps based on my experience. Which apps actually help rankings, which waste money, and what Shopify already handles natively.
- Posted by Lewis
Local SEO Checklist – Rank Locally in 2026
A complete local SEO checklist covering Google Business Profile, citations, reviews, local link building, schema markup and on page optimisation.
- Posted by Lewis
Is SEO Worth It?
Is SEO still worth the investment in 2026? I share real data, honest answers and practical advice on SEO ROI.
- Posted by Lewis
What Is Domain Authority? What It Means, What It Doesn’t and Why It Matters
Domain authority is one of the most widely referenced metrics in SEO and also one of...
Questions?
Get in touch.
Whether you’re a Derby business looking to improve your local visibility, an ecommerce brand that needs an SEO specialist, or a growing company that wants to invest in organic search – I’d like to hear from you.
Get in touch for a free, no obligation consultation.