Freelance SEO In Derby

SEO or Search Engine Optimization is the process of optimizing a website or specific pages to increase its ranking in search engine results pages, or SERPs, for specific keywords. This is done through a combination of techniques such as keyword research, content optimization, and link building, as well as other factors, with the goal of making the website more appealing to search engines and improving its chances of ranking higher in search results.

With over 8.5 Billion searches being made every single day, one of the quickest ways to get your product in front of your target audience is online. This amount of searching is the equivalent to nearly 100,000 searches per second and these are all people looking for services, goods or answers to their queries.

SEO aims to increase visibility of a businesses website, which in turn, results in higher levels of traffic and leads. Capturing more traffic from search is a long term endeavour and can also help to position your brand as an authority within your market, building brand reputation and trust.

Ranking at the top of Google search is a goal for most, if not all businesses that conduct business online. Having top rankings mean you’ll receive a large majority of the traffic for that term, which leads to more enquires or sales. It is important to remember however, that ranking in organic search depends on the competitiveness of your market and is often a long-term process and cannot be guaranteed.

It is also important to remember that Google is not a static entity, its algorithms are constantly being updated, making changes and tweaks to enhance user experience. In 2020, Google reportedly made 4,500 changes to their algorithm and ran over 600,000 experiments, meaning on average the algorithm was updated 12 times per day!

Achieving top positions requires a well-rounded and thought-out SEO campaign. Consistency is key and ensuring that you are up to date with the latest changes and best practices is the best way to make sure your website stays visible and relevant.

Overall, you can never guarantee top rankings in search – there are many factors and moving parts which dictate how long the process will take, however a  well-rounded SEO strategy can improve overall visibility and rankings.