Being specific with your region helps to boost your overall visibility and win you more local customers which is a real winner for a local business.
Having a good online local presence can also help to cut online advertising costs as you start to rely on organic traffic rather than paid traffic due to your increased visibility.
Google My Business is the cornerstone of any Local SEO campaign and this is the starting point – setting it up or optimizing your current listing to ensure that your business can be found.
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