Website analysis allows us to audit the technical, content and external elements of your website to uncover any potential issues that could be holding your websites full potential back in search. Think of it as a general health check – we check the health of your site to detect any issues, then with that information you can make a decision on what are the most important fixes.
By using this information wisely, you can implement changes with the aim to improve your visibility and chances of ranking in search. It could be that your website is slow and implementing page speed fixes reduces the load time to 3 seconds, which in turn causes an increase in conversions, or it could be that your content is considered thin. Whatever the issue, a website analysis will uncover it.
If you are finding that traffic has stagnated, your website isn’t ranking, or users are not converting or flowing through your site, then website analysis may be a viable option to try to diagnose any sticking points.
Sudden traffic drops or changes in user behaviour can help to identify what has happened to your website.
On-Site SEO is vital to succeed in search – it tells search engines what your page is about. An on-page SEO audit can identify any problems that are hindering your performance.
An Off-Site SEO audit aims to identify any potential issues with your websites backlink profile and performance.
Knowing what your competitors are doing and how they’re performing in search can help you to identify how to match, or outperform them in the long run.
Page Speed is becoming more important and having a fast website is one of the keys to retaining potential customers.
Errors across your website can make navigating it difficult for both users and crawlers. Fixing these issues helps to provide users a much smoother and positive experience.
If you’re looking to take your business to the next level and implement a sustainable SEO strategy, then please feel free to get in contact with me below for a no obligation chat about your business, goals and how I can help you.
I have been helping businesses around Derby, the East Midlands and further afield with their SEO for over 10 years. Have a project to discuss? Get in contact with me today!
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